Invisible Watermark Technology

Our global customers are realizing multiple benefits from Augmented Reality (AR) labels. For example, manufacturers of medical devices and medicine have embraced AR labels to improve anti-counterfeit strategies, increase customer engagement, and drive large-scale efficiencies throughout the supply chain.

1. Anti-counterfeit strategies: AR labels with digital watermarks combat fraud

Digital Mark is taking a leading role in developing solutions using Augmented Reality technology. If your company manufactures medical devices, pharmaceuticals, any type of technological device or military/government material, we encourage you to take a serious look at adopting AR label technology to combat fraud.

We offer multiple state-of-the-art solutions for your anti-counterfeit strategies, including:

• Augmented Reality labels using visible or invisible digital watermarks
• Hologram labels and packaging
• Secure QR code, barcode, or serial number labels with or without Guilloche
• Specialty ink labels, void seals, medical hangtags, wrap-around labels
• Security seals, tamper-evident labels, and destructible vinyl labels (aka “indestructible”)

Combating counterfeiting, fraud, and product diversion means you:

• Reduce lost revenue from grey trade and product piracy
• Enhance the value and long-term trust in your brand
• Protect your trademarks and copyrights
• Regain endangered or lost market shares
• Avoid liability issues and negative legal consequences

2. Highly effective manuals: Installation, training, and troubleshooting

Thanks to Pokemon Go, many of our customers – engineers and buyers for technical equipment and devices – assume that AR technology is best used in consumer games or over-the-top advertising ploys.

However, AR technology is gaining traction in the more serious world of manufacturing. And for good reason. AR technology enables you to share highly effective training and educational content. Using Augmented Reality labels, you can interact with the products’ end users via visual and auditory content.

Here are a few ways to use AR technology for training and education:

• Interactive installation and maintenance manuals
  (Example: Show how to install complex devices or equipment via step-by-step video demonstrations along with video tips for troubleshooting and ordering spare parts)
• Present multiple scenarios to train on the use of complex products or equipment
  (Example: Demonstrate various configurations for using your test equipment for each specific type of product being tested)
• Enable end customers to take surveys, so you can collect highly specific product information for future updates
  (Example: Medical devices that are continually updated to meet the users’ needs and improve patient results)

Tips to use AR technology and labels for your product:

• Understand the available options – Talk with our in-house designers and engineers to learn the various ways you can implement AR technology to meet your goals.
• Develop interactive training or educational content – Our experienced designers and engineers can offer ideas, examples, and guidance.
• Work with Design Mark to create your AR labels – Consumers use an app to scan an AR code (or digital watermark) on your product’s label to access the training or educational content.

3. Supply chain: AR’s unique “fingerprint” for every product drives large-scale efficiencies

Supply chain management hinges on finding ways to increase speed, accuracy, and cost-savings at every step in a complex process – from customer order to customer delivery. AR labels reduce waste and inefficiencies thanks to a unique “fingerprint” for each individual product. This offers production visibility, gives you greater control to track and trace, and virtually eliminates product loss.

By integrating Augmented Reality into your supply chain, you can drive large-scale efficiencies. Bottom line: An efficient supply chain is critical to provide outstanding customer service, stay ahead of the competition, and meet aggressive P&L goals.