Employee Spotlight: Fred Branquinho

 

 

Tampering, hacking, fraud…in the western world, these acts are unfortunately not going away any time in the foreseeable future. As industries forge ahead, their need to stay current with technological advances and related trends aren’t simply nice to have, they are necessary. Here at Design Mark, we understand how critical it is to protect you products and brand which it turn, protect your consumers to some degree. 

 

There are dozens of anti-counterfeit label products in use today. Design Mark offers the complete scope – ranging from closure seals to serial numbers, to specialty labels, and the list goes on. Similar to the market, Design Mark’s security labeling options provide a variety of solutions ranging from standard tamper-evident labels to tailored security labels designed to reinforce product quality and assure authenticity. Before we jump into solutions we offer for secure labels, let’s talk about what combating counterfeiting means for you: 

 

• Enhances the value of your brand
• Secures the trust you’ve worked to build into your brand 
• Provides an opportunity to gain lost market share
• Avoids legal consequences
  

Now let’s get to those solutions…

 

Closure Seals

Closure seals are especially designed for the pharmaceutical industry. The seals are typically transparent or semi-transparent so the readability of the text underneath is maintained. Security features such as transparent holographic foil, numbers and codes are often incorporated. 

 

Void Seals

Void seals are another anti-theft option. The purpose here is to permanently seal a package. In this case, the word “Void” leaves an indelible mark when the label is removed. The tape is impossible to replace after it’s removed. Seals with semi-transparent voids show distinct color changes upon opening. They ever perform on UV-varnished boxes. 

Serial Numbers/Barcodes

Serial labels are a great option as each one has its it’s own unique identifier. This means that a large lot can be traced to a single product. Benefits include:

• Asset tracking: Many assets travel throughout your facility. Barcode labels help you track all of your product and its location.
• Date tracking: Today, this is a requirement in many industries. Our barcode labels enable you to comply with legal requirements for date tracking.

 

Holography

Simply stated, holography allows three dimensional effects to be displayed. You may ask yourself how holography technology is applicable in packaging. It is estimated that the global market for anti-counterfeit packaging is going to reach a quarter of a billion dollars within the next 5 years. With exciting advancements in branding, compliance and ant-counterfeiting, a new generation of more advanced holography is emerging. 

Holograms allow the consumer to easily recognize your brand while simultaneously making it very difficult to copy. 

 

is a core value here at Design Mark. Fred shared that keeping workplace injuries and now, sicknesses at bay is what makes him most proud.  Design Mark has reached 394 days without an injury and that number keeps ticking! He has implemented countless lean manufacturing solutions that go hand in hand with safety; for example, encouraging employees to share if they see something that may be hazardous in any way and implementing quick corrective actions.

Fred is an integral part of the safety committee and as a result of the pandemic his role in this perspective has grown significantly. Very early on Fred was strategizing a way to keep the business running and workforce healthy. He sanitizes the entire facility daily so folks can safely perform their jobs. Fred’s ability to adapt coupled with his forward thinking began procedures like temperature checks before they were a thing. 

 

 

What Most Excites You About the Work You Do?

Fred shared that he loves a variety of projects that allow him the opportunity to “truly figure things out”. Yes, his responsibilities include fixing machines, implementing practices that keep the employee base safe while simultaneously keeping production efficient, but he is also managing several projects at any given time. 

 

 

Do You Have a Personal Mantra?

“Work hard and let the results be your voice”

 

 

In closing this Employee Spotlight, it should be said that Design Mark is extremely fortunate to employ someone with Fred’s background and heart! He truly is the “go-to guy” at the office. He is always willing to jump in and help anyone who needs it despite his never ending list of things awaiting his attention. We really enjoyed our conversation with Fred particularly because he is pretty private and most definitely modest. Design Mark will always be appreciative of all that he gives, which truly is so much. 

 

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